Success Stories

Rugby Activator Role

Moth in a China Shop now offers a paid position within a university to offer management and organisation, specifically to get the coaches placements in schools and establishments around the area for the ‘Rugby Ambassador Scheme’. 

Our ‘Rugby Activator Role’ requires one student to oversee the newly qualified coaches, source clubs or schools that need a coach and create a route of contact for the young professionals.

Through this opportunity, we hope to see students gain valuable experience, whilst also benefitting schools and clubs with a newly RFU accredited coach.  

We know that each student who has already participated in the scheme is passionate about sport and healthy living and we endeavour for them to share their attitude, inspiring future generations to play and enjoy sport!

Find out more about the Rugby Ambassador Scheme here.


We're proud to introduce Sophie Sibley and Will Robertson, the external activators at the University of East Anglia. 

Sophie has been interested in rugby for a long time and has greatly enjoyed the experience of playing at UEA. Her career aspirations are to be involved in women's rugby and help create opportunites for women playing and inspire younger generations to get involved! Being a MIACS activator has exposed Sophie to lots of great opportunities and has enabled her to coach all across the county.

For Will the MIACS external activator position has given has given him insight into alternative career paths that he never would have considered. Gaining both his rugby refereeing and coaching quliafications through the programme, Will has enjoyed the rewarding experince of helping coach youth clubs and schools. 

Through Will and Sophie's work on behalf of Moth in a China Shop, a successful rugby-coaching course has been set-up at UEA. We hope this will lead to several newly qualified UEA students being able to coach at local clubs and schools and increase rugby’s presence in Norfolk.  

Supporting people

Focusing on sport and health


Providing support in areas where sport and nutritional awareness is not well established, or rehabilitation programmes and equipment is required. We hope for a world where all can enjoy and have the opportunity to play and learn about sports and health.